About Us

Our Story

We met at Berkeley’s Business Academy for Youth in the summer of 2019. As aspiring entrepreneurs and environmental activists, we decided that we wanted to use our experience and learnings in entrepreneurship to address the issues that plague our generation. 

However, in founding leif, we realized that our talents alone would not be able to bring our ideas from paper to reality. Thus, we branched out from our original group of six founders and sought specialized student talent in other fields.

 From the inception of leif to our final sample and production run, we’ve expanded to a close knit team of eleven people. From management to graphic design, each of our members brings a special skill to the table. By playing off each of our strengths, we’ve been able to achieve a product that we’re all proud of. We hope that our combined visions and efforts will create a real impact on the issues we want to address, and we hope that our dedication and values carry over to the products we make.

How We're Addressing the Problem

We’re addressing sustainability in three ways: eliminating microplastic shedding, sourcing renewable and/or organic materials, and creating long lasting garments to combat fast fashion. To learn more about our commitments, click here.

Our Team

Samantha Liu

Chief Executive Officer

Senior at Gunn High School
Palo Alto, CA

Andrew Li

President

Freshman at UC Berkeley
Berkeley, CA

Ayan Nath

Chief Financial Officer

Senior at The Harker School
San Jose, CA

Julia Choi

Chief Marketing Officer

Senior at Leland High School
San Jose, CA

Justin Jun

Chief Creative Officer

Senior at KIS Jeju
Jeju, South Korea

Austin Xiang

Chief Technology Officer

Senior at Palo Alto High School
Palo Alto, CA

Sasvath Ramachandran

Chief Information Officer

Senior at The Harker School
San Jose, CA

Jessica Shiflett

Chief Sustainability Officer

Freshman at Harvard University
Boston, MA

Katherine Cui

Director of Human Resources

Senior at Lynbrook High School
San Jose, CA

Esha Perala

Senior Marketing Director

Senior at Dougherty Valley High
San Ramon, CA

Junqi Feng

Director of Asia Operations

Senior at YK Pao School
Shanghai, China

Amy Tran

Marketing Strategist

Junior at Oakland Technical High School
Oakland, CA

Abel Maharjan

Director of Finance

Junior at Binghamton University
Hicksville, New York

Shailee Nanavati

Marketing Director

Senior at Binghamton University
Hicksville, New York

Natasha Matta

Marketing Strategist

Senior at YK Pao School
Shanghai, China

Daisy Yoon

Creative Team

Senior at KIS Jeju
Jeju, South Korea

Quynh Nguyen

Lead Photographer

Senior at Binghamton University
Hicksville, New York

Leroy Yau

Photo/Videographer Marketing

Senior at YK Pao School
Shanghai, China

Bernice Lau

Director of Front End Dev.

Senior at Lowell High School
San Francisco, CA

Aya Hashi

Marketing Strategist

Sophomore at Wilson High School
Hacienda Heights, CA

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