We met at Berkeley’s Business Academy for Youth in the summer of 2019. As aspiring entrepreneurs and environmental activists, we decided that we wanted to use our experience and learnings in entrepreneurship to address the issues that plague our generation.
However, in founding leif, we realized that our talents alone would not be able to bring our ideas from paper to reality. Thus, we branched out from our original group of six founders and sought specialized student talent in other fields.
From the inception of leif to our final sample and production run, we’ve expanded to a close knit team of eleven people. From management to graphic design, each of our members brings a special skill to the table. By playing off each of our strengths, we’ve been able to achieve a product that we’re all proud of. We hope that our combined visions and efforts will create a real impact on the issues we want to address, and we hope that our dedication and values carry over to the products we make.
We’re addressing sustainability in three ways: eliminating microplastic shedding, sourcing renewable and/or organic materials, and creating long lasting garments to combat fast fashion. To learn more about our commitments, click here.