Esha Perala

Position: Marketing Director
Joined: Sept. 2019
Email: [email protected]

Favorite Quote

Where there’s a will there’s a way!

Overview

Esha is the Marketing Director at ReThred Apparel. She focuses on marketing, communications, and business development efforts at ReThred Apparel. She specializes in creating marketing campaigns and strategy building across the entire company. She uses a variety of platforms, such as Google Analytics and Salesforce, to manage and build such campaigns and strategies. On a day to day basis, She oversees the work of her team of analysts and strategists, and she builds relationships with external organizations.

Background

Esha is currently a junior at Dougherty Valley High School in San Ramon, California. Esha has been part of ReThred since its inception. During the summer of her freshman year, she attended the Berkeley Business Academy for Youth (BBAY) at the Haas School of Business. There, she met other high school students who all had a similar vision and entrepreneurial spirit, to make a difference in the world. Through ReThred Apparel, Esha strives to eliminate microplastic ocean pollution with sustainable clothing. Esha has been involved in speech and debate since the 6th grade and is a varsity competitor at her school. She is also a part of her school’s concert choir and has participated in the California Coastal Region honor choir. Outside school, she is involved in community service and leadership roles with various non-profit organizations. In her free time, Esha enjoys singing, dancing, watching broadway musicals, making spotify playlists, and traveling. 

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