“It’s human nature to constantly fulfill one’s own desire to become the best possible version of yourself” – Julia Choi
Julia is Chief Marketing Officer at ReThred Apparel. She focuses on managing the entire marketing aspect of the company from content creation to marketing analytics. Since she has joined, she has created all the posts and stories on leif’s instagram, supported a team of 5, and provided valuable insight into our customers. She has been able to create a very clean and clear brand image for leif’s instagram page and is currently working on a behind the scenes project for leif. On a day to day basis, you can find her creating instagram posts, and engaging with our social media followers, and checking in with her team.
Julia was born in San Jose, California and is a junior at Leland High School. At school, Julia is a part of a club called 4K which celebrates her Korean heritage, as well as Leland Business Association, a business-based club. Recently, Julia participated in the Junior Class Officer Election and won, securing her a position as the Junior Class Secretary of 2020-2021. In addition to being an active Leland student, Julia participates in multiple extracurricular activities. These activities include volunteering at a program about teaching music to people with disabilities, volunteering at a school for teaching Korean heritage to children, and privately tutoring students in various subjects. Julia grew her passion for business when she attended the Berkeley Business Academy for Youth at the Haas School of Business where she met several ReThred Apparel members. As she learned more about business as well as environmental problems, she became motivated to tie these two concepts together in order to make a difference in the world, eventually becoming one of the co-founding members of ReThred Apparel.